AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in New Zealand for Q2 2022
Discover the performance trends of the top 5 beauty retail apps in New Zealand for the second quarter of 2022, with insights on downloads and active users.
In the second quarter of 2022, the top 5 beauty retail apps in New Zealand displayed varied performance trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
MECCA - Beauty Shopping saw notable fluctuations in its weekly downloads, which peaked at 1.7K in early May and mid-June. The app maintained a steady growth in active users, increasing from 2.3K at the start of the quarter to nearly 3.9K by the end of June.
Sephora - Beauty Shopping experienced stable weekly downloads, hovering around 750 to 900 throughout the quarter. Active users showed a slight increase, rising from approximately 11.6K at the beginning of April to just over 12K at the end of June.
OLIVEYOUNG GLOBAL had a significant uptrend in weekly downloads, starting from 58 at the end of March and reaching a high of 319 by early June. Active users also rose consistently, beginning at 237 and peaking at 497 in the first week of June, before slightly declining to 416 at the end of the quarter.
Nykaa – Makeup/Beauty Shopping demonstrated modest download numbers, with a peak of 153 in mid-April. Active users showed a stable trend, fluctuating around the 1.2K to 1.3K mark throughout the quarter.
Strawberrynet- Beauty Shopping had relatively low weekly downloads, with a peak of 115 in late April. Active users remained consistent, starting at 145 and reaching a maximum of 204 at the end of May, before settling at 169 by the end of June.
For more detailed insights and data, visit Sensor Tower.
